What happens when a lemonade-crazed New Yorker meets a jalapeno-loving Texan? The result is a lemonade with some serious kick. Follow our weekly chronicles as we attempt to turn our business school idea into reality.

Saturday, April 29, 2006

Beautiful Day for Spicy Lemonade

The last Saturday in April is shaping up to be a beautiful day in Austin. Rafi and I are putting the final touches on our marketing plan and will hand it in at the end of the week. We spent last Saturday afternoon in East Austin sampling spicy lemonade in an area with a high concentration of Mexicans. While we didn't collect many surveys, the response was overwhelmingly positive with people in all age groups enjoying the drink. It was a hot day and we were at a baseball field complex with parents, teenagers, and young kids all of whom could not get enough of our spicy lemonade.

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