What happens when a lemonade-crazed New Yorker meets a jalapeno-loving Texan? The result is a lemonade with some serious kick. Follow our weekly chronicles as we attempt to turn our business school idea into reality.

Thursday, February 23, 2006

Survey Results

We sampled a batch of spicy lemonade to 30 classmates on Tuesday. 20% of the respondents replied that they like the taste of the drink - which means 80% didn't like the taste. The sample size is way too small to draw any conclusions, so we plan to do more surveys around town, but it poses an interesting question. What percentage of people do we need to like the drink to make it a viable business??? I don't know. But, I imagine if we were sampling something like tomato juice, we wouldn't get more than 20% of people saying they like the taste of it. But, I may be wrong - it wouldn't be the first time...and it won't be the last.


Post a Comment

<< Home