What happens when a lemonade-crazed New Yorker meets a jalapeno-loving Texan? The result is a lemonade with some serious kick. Follow our weekly chronicles as we attempt to turn our business school idea into reality.

Saturday, February 04, 2006


Dan and I are trying to figure out what we want our brand to look and feel like. We think our target market are"foodies" - people who watch food network. With this in mind, what should our label look like to appeal to these people? Should we use glass or plastic bottles? Do you have any thoughts? Please post a comment and let us know!


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