What happens when a lemonade-crazed New Yorker meets a jalapeno-loving Texan? The result is a lemonade with some serious kick. Follow our weekly chronicles as we attempt to turn our business school idea into reality.

Thursday, February 16, 2006

Izze is 'off the hizzy'

I tried the IZZE Sparkling Pear soda and it was delicious. It had just the right amount of sweetness and ripe, fresh pear flavor but it was not too sweet. This company is such a success story and their flavors are super-cool to boot. They started a few years ago in Colorado and now have national distribution. In addition to the sleek packaging in retro-style bottles, IZZE also has these really cool mini cans. I can't wait to try the rest of the sodas in this line as I understand the best is yet to come. The pear was so clean and refreshing and with 70% juice you just can't go wrong.

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