What happens when a lemonade-crazed New Yorker meets a jalapeno-loving Texan? The result is a lemonade with some serious kick. Follow our weekly chronicles as we attempt to turn our business school idea into reality.

Thursday, January 19, 2006

Sobering Information

We were just doing some research at the library and came across a very sobering statistic: 684 new fruit drinks have been introduced this past year. That number doesn't count iced teas, energy drinks, etc.

To say there is a lot of competition out there would be an understatement.

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