What happens when a lemonade-crazed New Yorker meets a jalapeno-loving Texan? The result is a lemonade with some serious kick. Follow our weekly chronicles as we attempt to turn our business school idea into reality.

Wednesday, January 18, 2006

Product Development 101

So we have been talking to a few flavor companies to try and develop our jalapeno lemonade. We are waiting on samples from Virginia Dare and have also spoken to Allen Flavors. It seems like Allen is more of a turnkey operation in that it develops a proprietary beverage based on our flavor profile. Allen is also a leader in producing simple beverages for co-packers to replicate without much difficulty. But it doesn't come without a cost. Once we get the samples from Virginia Dare, we plan to do a little chemistry and see if we can develop a sample our own drink. We'll see what happens...

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