What happens when a lemonade-crazed New Yorker meets a jalapeno-loving Texan? The result is a lemonade with some serious kick. Follow our weekly chronicles as we attempt to turn our business school idea into reality.

Saturday, January 28, 2006

Market Sizing

We're trying to figure out whether there is a large enough market to support our spicy lemonade by researching the number of people who enjoy spicy foods. What we've come up with is that there are 190 million people in the United States that enjoy spicy foods and would be adventurous enough to consider drinking a spicy beverage.


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