What happens when a lemonade-crazed New Yorker meets a jalapeno-loving Texan? The result is a lemonade with some serious kick. Follow our weekly chronicles as we attempt to turn our business school idea into reality.

Tuesday, January 17, 2006

About Us

Our names are Dan and Rafi. We are second year MBA students at the University of Texas at Austin - focused on entrepreneurship and marketing. We have a passion for food, cooking, wine, travel, and beverages. We are doing an independent study this semester (our final semester) in lieu of a class. The goal of our study is to turn our idea of a Jalapeno infused Lemonade into a real commercial product.

You may wonder how we got to this point.

A couple years ago, Rafi was making salsa, as he is a salsa fanatic. This particular recipe required that the jalapenos be boiled before using them. So, after the boiling was complete, he had a pot full of jalapeno water, and of course, he couldn't let it go to waste. Instead of discarding the jalapeno water, Rafi decided to mix it with some Country Time lemonade mix and see how it tasted. To his surprise, it was really good! Unfortunately, his girlfriend had a less than favorable opinion so the idea was put on the back burner until a few years later when he met Dan at business school.

3 Comments:

Blogger Tablogger said...

Have you considered talking to the folks at Jones Soda about your Jalapeno-infused idea? Over the holidays, I saw their Turkey Dinner value pack of sodas (including a bottle each of turkey, mash potato & gravy, cranberry sauce, and pumpkin pie sodas). Who knows? Maybe they are thinking about doing a Mexican dinner value pack for Cinco de Mayo. If so, they might be interested in your "Jalemonpenade."

Hey - if you end making a lot of money with that name, I'll accept royalty payments... :)

1:36 AM

 
Blogger Rafi said...

We did see the Jones Soda Turkey dinner pack. If people will buy gravy flavored soda, there would surely be a market for Jalapeno lemonade, right?

9:06 AM

 
Anonymous mrs. s said...

So I heard from someone that jalapeno and lemonade is a sore throat remedy...your product could have health benefits.

7:05 PM

 

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